Meet the Founder

"Unapologetically, playfully, bold and listening deeply that evolves authenticity and trust."

Samantha Bertish

Founder & Lead Designer

Samantha Bertish is the founder of Bertish and Company Limited, a company that reflects her lifelong commitment to creative innovation and social impact. Her journey began with a successful decade-long career in the London fashion industry, where she developed the keen design and marketing expertise that would later fuel her entrepreneurial path. This creative foundation led her to establish the award-winning children’s brand, Zuma the Dog, a character-led children´s brand inspired by her own pet to champion self-esteem, diversity education, and anti-bullying in young children.

Currently based in Switzerland, with professional roots firmly established in her home country of the United Kingdom, Samantha is a dedicated advocate for regenerative leadership. This personal and professional journey focuses on integrating inner ecosystem health with life-affirming business practices. At the heart of her work with Bertish and Company is the belief that leadership should mimic the wisdom of nature healing, revitalizing, and empowering the next generation to thrive in a more inclusive world.

Samantha always acts in service of reconnecting living systems with the natural world. She recognizes that unchecked activation can lead to chaos or extraction, while excessive restraint can result in sterilization or control. Her role is to hold these dynamics in productive balance so the company enables their ventures to lead more enlivened lives and contribute to meaningful, systemic impact across all living systems.

Stewardship

Listening and Radiating Authentic Energy

Leading through deep listening, authentic presence, and meaningful connection. By radiating energy rooted in truth and joy, inspires co-creation and possibility. Working to enliven people, ventures, and ecosystems toward a more regenerative future.

Creating Stories that Allow the Re-Emergence of Truths

Creating stories that reconnect people to deeper truths and shared humanity. Through storytelling, reflection, and dialogue, that reveals what is meaningful and alive. Work that inspires regenerative futures grounded in authenticity, connection, and purpose.

Curiosity and Creativity in Playful Pursuit of Truth

Approaches creation with curiosity, imagination, and a spirit of play. Through creative exploration and thoughtful inquiry, deeper truths are revealed. A process that helps ventures uncover their essence and grow with regenerative purpose.