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Building Capabilities for a Living Future

Serving Living Systems

Bertish and Company Ltd. Stewards IP, invests and  builds ventures that serve living systems and delivering verifiable systemic impact  .

Our Roots

Since 2009, Bertish and Company Ltd. has evolved from stewarding the Zuma the Dog brand into a specialized venture investment company focused on long-term systemic impact. We partner to build and scale enterprises that move beyond sustainability to actively strengthen the markets and communities they serve. Through regenerative stewardship, we ensure every project from EdTech to global IP, is resilient, value-driven, and built to thrive within a modern business ecosystem.

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Our Ecosystem

We nurture a flourishing portfolio of investments, designed to enliven and serve the vitality and viability of living systems. Our focus on regenerative principles ensures that every enterprise we build moves beyond sustainability to actively transform and strengthen the ecosystems, cultures, communities, and economies we touch.

Zuma the Dog & Friends logo

Zuma the Dog & Friends Edutainment Ltd.

Rewilding children’s imagination and ecological belonging.

 

This Media and EdTech company uses storytelling to reconnect pre-schoolers with life systems and bio-cultural literacy. Through character-led narratives and imaginative play, Zuma the Dog and his friends evolve education into an instrument for systemic transformation, cultivating the empathy, care and skills needed for the next generation to steward a thriving future.

The Regenerative Principles

We move beyond sustainability to actively create systemic transformation within the ventures we steward.

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Active Evolution 

Our investments are designed to move beyond mere maintenance, actively reversing degradation and strengthening the systemic robustness of the systems they inhabit.

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Systemic Impact

We prioritize projects that generate long-term social and cultural value, ensuring the viability and vitality of these ventures that are as essential as the living system they serve.

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Living Governance

By evaluating investments through a living-systems lens, we build a portfolio where capital serves as an evolving force for the world.

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